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Yu and Me Books: AIA New York Event

Join us for an in-person Asians in Advertising happy hour event at Yu & Me Books. This event will have snacks, drinks, networking, and talk about our upcoming book, “The Visibility Mindset.”


Explore the challenges faced by Asian professionals and how to overcome them.

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of cultural upbringing in our lives and careers. In the book, you’ll explore the varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people.

The authors discuss:

  • The model minority myth, bamboo ceilings, and other stereotypes that have barred Asians from leadership ranks for decades

  • Straightforward exercises, strategies, and real-life examples of how to break down career barriers to advancement

  • Stories from leaders across a variety of industries addressing how they personally overcame many of the challenges discussed in the book

A can’t-miss guide for Asian professionals and allies, The Visibility Mindset is also an ideal resource for executives, managers, and other business leaders seeking to make their organization fairer, more diverse, and more equitable.

 

Yu and Me books

Yu and Me books is the first female owned Asian-American bookstore in NYC located in historical Manhattan Chinatown. Our focus is on the strong, diverse voices of our community, with a highlight on immigrant stories. Our carefully curated books and upcoming offerings of beer, wine and coffee cultivate a safe community space to sip, read, and foster some amazing conversations!

 

About the Authors

Bernice Chao is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California.

Jessalin Lam is the co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.

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November 10

Visibility Mindset: AAPI Take Control of Your Career

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November 17

AIA x Voices of AAPI x 3AF - Los Angeles Event